Next Head Office Wins Gold Again

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Next Head Office were recognised nationally for their efforts to promote sustainable travel and employee well-being. On Thursday 9thNovember, they became the first ever company in the UK to be awarded the Gold Level STARSfor award in recognition of the work they have undertaken to reduce the number of cars accessing their Head Office in Enderby, Leicester and their Gedding Road site in Leicester. In addition, they were also presented with the Best Sustainable Travel Initiative – Business Award as part of the Modeshift National Sustainable Travel Awards.


Next Head Office Wins Gold Again


Modeshift STARSfor is the national accreditation scheme which recognised organisations that have shown excellence in supporting cycling, walking and other forms of sustainable travel. It has been established to recognise those organisations that deliver an effective Travel Plan that aims to lessen the impacts of congestion caused by single occupancy car use. Next Head Office have been working hard to provide staff with a range of travel options for their journey to work including car sharing, cycling, walking and public transport. As a result, they have seen single occupancy car use drop from 79% of all staff to just 49% over the last 3-years.


One of the key initiatives behind this scheme is the Next Travel Incentive Voucher Scheme. To reward and encourage staff based at Next’s Head Office and Leicester Directory sites, staff are given a daily £2 travel incentive voucher if they travel sustainably to and from work. When the scheme started, just 1% of staff travelled sustainably to work but that figure has now increased to 48%. It is for this scheme that Next were recognised in the National Sustainable Travel Awards.


Of both achievements, Ross Butcher, National Chair of Modeshift said

We are delighted to award Next Head Office the Gold Level STARSfor Award in recognition of their amazing efforts to reduce car use at their Head Office site. The organisation has been instrumental in assisting Modeshift with establishing the STARSfor scheme. Furthermore, the Modeshift National Sustainable Travel Awards celebrate best practice in increasing levels of active and sustainable modes of travel for all types of journeys. Over 90 entries were received across 10 separate categories. Next Head Office won the Best Sustainable Travel Initiative – Business, for the Travel Incentive Voucher Scheme. The National Sustainable Travel Awards are voted on by the Members of Modeshift, as such, this project was voted as the overall winner by sustainable travel practitioners from across the United Kingdom.


Sarah McAlinden, Travel2Next Team Leader and Travel Plan author at Next Plc said

“It is fantastic that the work undertaken at Next Head Office has been recognised by Modeshift, and we are delighted to be the first company in the UK to receive the Gold Level STARSfor award, we were doubly pleased to hear that we had also won the Best Sustainable Travel Initiative award. We strive to promote sustainable travel across our Leicester sites, and have recently started promoting sustainable travel to all of our stores, warehouses and Directory sites throughout the UK, in which we hope to enter more of our sites to also achieve Gold Level STARSfor awards.”

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